Privacy Policy

Bright Digital Signage Solutions - Your Privacy Matters

1. Information We Collect

When you use Bright's services, we may collect the following types of information:

1.1 Account Information

• Google Sign-In Data: When you sign in using Google, we collect your name, email address, and profile picture as provided by Google.
• Contact Information: Business name, phone number, and communication preferences.

1.2 Technical Information

• IP address and browser information
• Device type and operating system
• Usage patterns and interaction with our digital signage platform
• Cookies and similar tracking technologies

1.3 Content and Media

• Media files uploaded to our content management system (Xibo CMS)
• Display schedules and configurations
• Analytics data from your digital signage displays

2. How We Use Your Information

We use your information for the following purposes:

• Service Delivery: To provide and maintain our digital signage solutions
• Account Management: To create and manage your account, including authentication via Google Sign-In
• Customer Support: To respond to your inquiries and provide technical assistance
• Service Improvement: To analyze usage patterns and enhance our platform
• Communications: To send important updates, service notifications, and promotional materials (with your consent)
• Security: To protect against fraud, unauthorized access, and maintain system integrity

3. Data Sharing and Disclosure

We respect your privacy and do not sell your personal information. We may share your data only in the following circumstances:

3.1 Service Providers

We work with trusted third-party service providers who assist us in operating our business:

• Google: For authentication services (Google Sign-In)
• Hosting Providers: For secure data storage and server management
• Email Services: For transactional and marketing communications

3.2 Legal Requirements

We may disclose your information if required by law or to protect our rights, safety, or the rights of others.

3.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

4. Data Security

We implement industry-standard security measures to protect your information:

• Encrypted data transmission using SSL/TLS protocols
• Secure server infrastructure with regular security updates
• Access controls and authentication mechanisms
• Regular security audits and monitoring
• Login attempt tracking and IP-based security measures

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your personal data (subject to legal obligations)
• Opt-Out: Unsubscribe from marketing communications at any time
• Data Portability: Request your data in a structured, machine-readable format
• Revoke Consent: Withdraw consent for Google Sign-In by disconnecting your account

6. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your login session
• Remember your preferences
• Analyze website traffic and user behavior
• Improve user experience

You can control cookies through your browser settings, but disabling them may affect functionality.

7. Data Retention

We retain your personal information for as long as necessary to:

• Provide our services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements

When you close your account or request deletion, we will delete or anonymize your data within a reasonable timeframe, unless retention is required by law.

8. Children's Privacy

Our services are not intended for children under 18 years of age. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. International Data Transfers

Your information may be transferred to and processed in countries outside of Saudi Arabia. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Sending an email notification to registered users
• Displaying a notice on our platform

Your continued use of our services after such changes constitutes acceptance of the updated policy.

11. Compliance with Saudi Arabian Laws

Bright operates in accordance with Saudi Arabian data protection regulations and is committed to upholding the highest standards of data privacy and security as outlined in the Kingdom's digital transformation initiatives.

Last Updated: January 2026